This helped us tune in to the right wave, and we started developing the brand platform. We have laid such concepts as respect, purity, preservation of memory as a basis. "The graves of our loved ones are those sacred, precious places
for us where we saw each other for the last time and said our goodbyes, where we will meet again". As the main slogan, the formula “Place of memory. Meeting point".
From this, the name "Epitaph" was logically born - noble, sonorous and directly related to the specifics of the service (an epitaph is a memorial inscription
on a tombstone). It is also important that this word is from the international dictionary. This erases the boundaries of the brand, and this is important because many users are located in other countries.