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Balanced corporate identity for Biocad's
neuroscience division

Заказчик: Biocad, JSC
Types of jobs:
Irina Rodionova-Zrazhevskaya — creative director
Fedor Atlasov — art director
Marina Gruzdeva — supervisor
Creative team:
Corporate identity
of the neurological direction of Biocad
Logo and corporate identity
of the Betlife patient support portal
Design of the main carriers
of the corporate identity
The new corporate identity of the BIOCAD neurological direction, which contains elements inspired by the structure of the nerve endings of the human body, carries purity and sterility, expressed in white tones and moderately strict forms.
The orange color symbolizes warmth, with which BIOCAD welcomes its patients, and the gray tones, together with a laconic and discreet design, emphasize
the professionalism and technological effectiveness of the company, which values ​​its customers and always gives them a helping hand.
As part of the developed corporate identity for the neurological direction BIOCAD, the logo of the BETALife patient support portal was restyled. The
new logo retained the main element of the previous version of the leaf -
a symbol of life. And at the same time it became lighter and more concise.
With the project for BIOCAD, we took bronze in the Design category at the MedMen Healthcare Creative Awards, the first Russian creative award in the field of healthcare and medicine ever.
The new corporate identity and the main style-forming elements were demonstrated for the first time at the "Joint XI All-Russian Congress
of Neurologists" and the "IV Congress of the National Stroke Association", where the company successfully presented its own stand in an updated design.
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