In the spring campaign, colleagues decided to hold off on the new development, and just removed the old wording for now. But the main advertising message
that we launched along with the campaign is far from being only and not so much about prices and discounts. As was suggested, we have moved this to the second plan. On the first plan there was a simple and understandable emotion, contained in a short phrase "Hello, spring!" That says it all: hello sun!; hello mood!; hello newbees! All of this perfectly echoes the renewal of the brand itself. The campaign came out bright and memorable. About 400 stores, 20 cities, more than 150 different surfaces and formats from banners on the internet to digital structures 100 meters long.