Hello, this is my portfolio
Development of a new brand
of dumplings. In the power of hygge
Customer: Plant of semi-finished meat products
in the Leningrad region
Types of jobs:
Irina Rodionova-Zrazhevskaya — creative director
Fedor Atlasov — art director
Marina Gruzdeva — supervisor
Creative team:
Brand audit
Brand platform
Name development
Packaging design concept
Basic design
Scandinavian philosophy and Russian sincerity, home comfort and restaurant premium, the perfect combination of components and nothing more. For inspiration, we went north. Fortunately, I didn’t have to go far: the Leningrad region is almost Karelia, and Karelia is almost Scandinavia. The direction
of movement was suggested by the product itself: dumplings are a traditional dish of the northern people.

We love Scandinavian design for its simplicity: the fewer elements, the better. The same can be said about dumplings: the fewer components, the higher
the quality of the finished product. Happiness is in simple things, taste
is in simple combinations. "Hygge!" Scandinavians would say...
The name for the new brand was supposed to reflect everything: taste, northerness, soulfulness, simplicity of composition and premium quality.
And besides, to be bright, well-remembered and different from hundreds
of other dumpling brands.

Laconic and soulful Lapi Lepi (pronounced with a slight Finnish accent;))
has absorbed all of the above. The slogan "Culinary Splendor" subtly rhymes with the name (splendor) and perfectly reinforces the message of the high quality of the product and its first-class taste.
Matte black packaging turned out to be premium and inspiring confidence
in the quality. It immediately attracts the attention of the main target audience - modern housewives who care about the health of the family
and choose the highest quality products.

The idea of ​​the Lapi Lepi logo is inspired by the ancient Nordic ornaments
and combines the traditional and trendy Scandinavian style. Logo enclosed square, looks compact, bright and graphic, stands out well against the black background of the package.
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